Hand-made terracotta

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La Fornace Sugaroni: since 1685


Flower of the mineral kingdom, alive and unique in its natural warm glowing colors, the clay from the Sugaroni clay pits is the true source of the culture and traditions on which the story of the kiln is based.
The origins of the kiln go back to the thirteenth century when Giuscardo da Pietrasanta began construction of the castle of the Madonna and needed bricks for the building as well as various kinds of crockery for the court. The fortress is a symbol of the power of the Monaldeschi, the Spada and the Montevecchio families, source of legends such as those of the “white lady”, in contrast with the modest lives of the people. So far the stone cross dated 1685 found at the mouth of the kiln is the oldest find that bears witness to the presence of the Sugaroni family in making bricks and tiles or cotto. The humble and fatiguing work of the kiln operator is one of sweat and attachment to the kiln leased out by the nobility and eventually taken over by Anastasio and Federico Sugaroni. It was not until the 1960s that Giuseppe succeeded in redeeming ownership from Duke Cante of Montevecchio. Real changes began in 1991 when the firm passed into the hands of the present owner, Vincenzo, who turned it into a true enterprise and made the Sugaroni kiln a leader in the production of real hand-made bricks and tile, the made in Italy cotto.



...today


The Sugaroni firm continues to move ahead; all the objectives anticipated have been achieved, further improving its excellent position on the market, qualifying the facilities of the firm and making them more flexible, with a view to a greater efficiency and efficacy in its marketing policies and image. All the programs planned for in line with the path set forth by Vincenzo Sugaroni, with the collaboration of his daughter Laura, based on a market orientation and unceasing technological development, have been achieved, in particular:
- constant attention to maintaining the quality of the products;
- shrewd and precise achievement of the policies of improving and innovation of the finishes and processing of the handmade products;
- interest in the training and qualification of the personnel;
- increase in the presence on the market, inserting new sales points throughout the national territory;
- development and increase in the telecommunication infrastructures of the firm;
- constant development and up-dating of the Company Informative System.
The success of the strategies previously employed, characterized by the search for important opportunities for further growth, serve as guidelines for the development of the Firm.